Why So Serious?

Paris, France

Oh hey folks. Been a minute. Man I miss writing, I love writing. My gig just seems to be more visuals than words these days, so unfortunately these ranting opportunities seem to occur less often, but boy oh boy does it feel good when they do. Who ever said a picture was worth a thousand words was seriously disturbed. So we’ve been busy. In a very good way. I have been working on what feels like 760 projects all at once, collaborating with brands I love, pursuing ventures I always hoped I would finally get around to, so I guess you could say life’s kind of great right now. Well you know…when I’m not hyperventilating over my iCal, but besides that, really solid.

All jokes aside, mama’s been at this job for a minute. This blog has had numerous forms over the years, and I’ve spread myself over all the social media platforms I related to since its inception. It’s been a pretty interesting journey, but really makes you realize how gosh darn long I have been working at it. I’m not sure when this happened, but I finally feel seen. Perhaps it’s because I finally feel like I’ve earned it. Let me tell you it’s a pretty great feeling putting yourself out there for the world to see, and reaping the benefits. I wish I could say I don’t know why things changed for the better in the past year, but truth is I am precisely aware, and it kind of goes against everything I stand for. I started taking myself seriously. I know right. Gross.

I have always prided myself on my attitude on life and the way I live it. It’s simply too short not to smile as much as you can the whole way through. I’m not good at serious. This means I’m not good at handling situations without seeing the humour, frivolity, and insignificant nature of the everyday. Don’t get me wrong I still get irrationally worked up over the little things, but in an industry who’s whole MO is exclusivity and ostentation, it’s hard not to acknowledge how silly it all is. I mean no one’s saving lives here. Fashion is such an incredible tool for self expression, and has so much power. I mean, there’s a reason why i’ve deemed it my passion, but the pretension behind its existence, I can do without. This is why I’ve always tried to share and approach it in a relatable and accessible way, no matter the price point of a handbag, or the rarity of the garment. I’ve worked, fraternized, and been slighted by enough hoity toity fashion people, to know how easy it is to feel small and unworthy in this business. So I said fuck ‘em. Screw the “if you can’t beat them join them” mentality, and instead formed my own lane. Fashion, style, it all should feel like a creative escape for everybody. It should be fun! Therefore I choose to approach it, and all aspects of my life as such. How did all this ranting get me here? What I’m trying to say is..I love living life with a grain of salt, and a joke up my sleeve. Unless it’s life and death why shouldn’t we all? That being said I’ve learned a valuable lesson about self worth recently, so how about I finally get to it...

It’s a great power, being able to not take oneself seriously, if under all of the artifice you know and are not afraid show people your value. I made a mistake along the way, thinking the laughs were more important than showcasing what I brought to the table. For as long as I can remember I have been incapable of expressing or even defining my skills to others. Thankfully, many have been able to see my light shine though all the banter, but you can’t expect everyone to do the same. So it was finally time I did so myself. I, Claude-Alicia Guérin-Roy, have been working in this field since I was 18 years old. I am a content creator, a writer, a stylist, a journalist, an entrepreneur, a fashion consultant, and a social marketing/PR expert if I do say so myself. I mean so does my MA, but I’ve never been one to brag. Now that I can admit these things to myself, I see the worth and value I bring to every contract and campaign so clearly. Business is good because I started taking my gosh darn self seriously and as hard as that has been for me, it’s made a hell of a difference. So folks, lesson here is have fun, don’t sweat the small stuff, but always know you're worth. You can be the jester and the queen all at once I promise. I mean look at me.😏

Gucci sunnies and slides, Zimmermann dress, and Dior “30 Montaigne” bag.

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